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Marketing Specialist

Company: Standlee Premium Western Forage
Location: Kimberly
Posted on: November 19, 2021

Job Description:

The Marketing Specialist will assist in building a lifestyle brand through content, strategy, and expert communications by designing, creating, and overseeing marketing projects. This role will specialize in communication channels (email, social, digital) while working closely with the Marketing Manager to formulate the right strategies around brand awareness, consumer needs, and business goals.
Key Performance Areas (Essential Functions of the Position):

In conjunction with the Marketing Manager, plan and execute digital marketing efforts, including SEO/SEM, social media, and advertising campaigns
Build and maintain Standlee Premium Products social media presence across multiple platforms (Facebook, Instagram, LinkedIn, etc.); respond to comments on social channels
Manage and coordinate Standlee's influencers and sponsorships, including budget and ROI
Provide customer support of marketing campaigns and training platforms
Assist Sales team with developing and creating individual marketing projects, as needed, in keeping with the brand
Ensure consistent branding throughout product lines, marketing materials, website, and social media
Ensure a steady flow of content produced in order to engage consumers and rank in Google
Create copy for blogs, marketing initiatives, customer communications, landing pages, scripts, and emails
Collaborate with Marketing Manager, Product Manager, and Graphic Design to develop upcoming marketing campaigns
Support the innovation team on various marketing communications projects, including content development, social media, and digital marketing
Manager programs related to social media and consumer and customer support
Perform other related duties as assigned

Excellent writing and editorial skills with strict attention to grammar and detail
Advanced computer skills - Microsoft, Creative Cloud, social media
Excellent organizational skills
Tireless project management- high accountability, detail-minded with excellent follow-up
Creative but grounded problem-solving skillset
Team player, motivator, and active participant regardless of the task
Excellent assertive communication and presentation skills
Efficient and effective program management- timely and professional deliverables at/below budget




Experiences/Education Requirements:


Associates in Marketing or business (minimum); Bachelor's degree (preferred)
3-5 years of Marketing job experience with consumer and trade responsibilities (minimum)
2-3 years of strategy and planning development and execution (preferred)
Educated in classical CPG marketing techniques (4 P's of Marketing)
Strong analytical and forecasting skills
Excellent written and verbal abilities
Proficient across business applications (IE: Word/Excel/PowerPoint)
Creative Cloud experience (preferred)
PI153968238

Keywords: Standlee Premium Western Forage, Boise , Marketing Specialist, Advertising , Kimberly, Idaho

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