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Marketing Specialist

Company: Standlee Premium Western Forage
Location: Kimberly
Posted on: January 16, 2022

Job Description:

The Marketing Specialist will assist in building a lifestyle brand through content, strategy, and expert communications by designing, creating, and overseeing marketing projects. This role will specialize in communication channels (email, social, digital) while working closely with the Marketing Manager to formulate the right strategies around brand awareness, consumer needs, and business goals. Key Performance Areas (Essential Functions of the Position):

  • In conjunction with the Marketing Manager, plan and execute digital marketing efforts, including SEO/SEM, social media, and advertising campaigns
  • Build and maintain Standlee Premium Products social media presence across multiple platforms (Facebook, Instagram, LinkedIn, etc.); respond to comments on social channels
  • Manage and coordinate Standlee's influencers and sponsorships, including budget and ROI
  • Provide customer support of marketing campaigns and training platforms
  • Assist Sales team with developing and creating individual marketing projects, as needed, in keeping with the brand
  • Ensure consistent branding throughout product lines, marketing materials, website, and social media
  • Ensure a steady flow of content produced in order to engage consumers and rank in Google
  • Create copy for blogs, marketing initiatives, customer communications, landing pages, scripts, and emails
  • Collaborate with Marketing Manager, Product Manager, and Graphic Design to develop upcoming marketing campaigns
  • Support the innovation team on various marketing communications projects, including content development, social media, and digital marketing
  • Manager programs related to social media and consumer and customer support
  • Perform other related duties as assigned
    • Excellent writing and editorial skills with strict attention to grammar and detail
    • Advanced computer skills – Microsoft, Creative Cloud, social media
    • Excellent organizational skills
    • Tireless project management- high accountability, detail-minded with excellent follow-up
    • Creative but grounded problem-solving skillset
    • Team player, motivator, and active participant regardless of the task
    • Excellent assertive communication and presentation skills
    • Efficient and effective program management- timely and professional deliverables at/below budget Experiences/Education Requirements:
      • Associates in Marketing or business (minimum); Bachelor's degree (preferred)
      • 3-5 years of Marketing job experience with consumer and trade responsibilities (minimum)
      • 2-3 years of strategy and planning development and execution (preferred)
      • Educated in classical CPG marketing techniques (4 P's of Marketing)
      • Strong analytical and forecasting skills
      • Excellent written and verbal abilities
      • Proficient across business applications (IE: Word/Excel/PowerPoint)
      • Creative Cloud experience (preferred)PI158915354

Keywords: Standlee Premium Western Forage, Boise , Marketing Specialist, Advertising , Kimberly, Idaho

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