Product Marketing Manager

Company: Delta Dental Of Idaho
Location: Idaho City
Posted on: May 16, 2022

Job Description:

Come join the state---s market leader for dental benefits, while helping to support and drive our mission to enrich lives and improve the health of our community through the power of oral health The Product Marketing Manager is responsible for directing and overseeing all product life cycle stages, including product strategy, product development, and product marketing in support of our vision and business strategy. This position shepherds desirable outcomes by understanding customer problems, shaping business requirements, gathering competitive information, and translating to roadmaps and deliverables. The desired candidate will demonstrate deep passion for insurance product strategy and innovation (not just what we---re building but also why we---re building it). This position will provide support to value-add product strategies and assess ancillary product and growth strategies that contribute to our mission. Essential Functions Leads product discovery, including collecting customer feedback, performing feasibility analysis, building user story requirements, analyzing competitor and market activity, and influencing product roadmaps. Coordinates the company product portfolio, including existing plan designs, new growth strategies, channel distribution, and product evolution. Provides marketing and communications consultation and implementation to the Finance/Underwriting and Sales departments. Defines desired customer experience, identifies needed capabilities, and defines scope via product requirements documentation. Coordinates and communicates product development across the company by collaborating and building consensus with departmental and executive stakeholders. Collaborates with other DDPA member companies on innovation and product strategies. Coordinates the development and delivery of product go-to-market and roll-out plans by collaborating with other departments and external marketing partners. Develops product-related collateral, including forms, letters, emails, and brochures. Partners with others to ensure regulatory compliance communication. Identifies new features and capabilities that support the roadmap and works with the various stakeholders to validate use cases. Remains informed on the latest marketing trends, product strategies, and technology. Demonstrates actions consistent with the organization---s vision, mission, values, code of ethics, and compliance/security standards. Other duties as assigned. Requirements BA/BS or equivalent practical experience required. 3 years of experience in a product management/marketing function. Healthcare, dental, or insurance industry experience required. Understanding of medical, dental, and/or vision insurance products. Ability to communicate with stakeholders effectively. Strong deductive reasoning and attention to detail. Ability to multi-task and work on multiple projects under tight timelines, while adapting to change. Strong communication and collaboration skills with colleagues and at client organizations. Ability to deal with sensitive and confidential information, and adhere to data security and confidentiality protocols and procedures. Demonstrated operational, product, and marketing tactical skills Strong skills, abilities and commitment to teamwork, customer service and dependability. Physical And Mental Requirements Sitting/Standing (alternatively) continuously. Keyboard Use/repetitive hand motion continuously. Skill/ability related to comprehension, organization, decision-making, and communication appropriate to position/level. Our Culture Delta Dental of Idaho seeks to provide a positive workplace where employees are treated with respect and are accountable for living our values and Code of Ethics while empowered to help the organization achieve its mission and vision. Benefits Competitive salary and benefits package, including paid medical, dental, vision, life, and disability insurance, as well as a generous 401k plan, among other benefits. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Individuals that may need assistance with the applicant or interview process may contact Delta Dental of Idaho at hrdeltadentalid.com or by phone: 208-488-7718.

Keywords: Delta Dental Of Idaho, Boise , Product Marketing Manager, Advertising , Idaho City, Idaho