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Marketing Officer

Company: Idaho Trust Bank
Location: Boise
Posted on: August 7, 2022

Job Description:

WHY WORK WITH USIdaho Trust Bank, headquartered in beautiful Boise, Idaho, is listed as one of America's Best Business and Private Bank's while also being named one of the top 200 healthiest banks in America. We have a deep professional commitment to our clients and take pride in providing superior service to meet their unique financial needs.You will have the opportunity to work with incredible co-workers, along with continued learning and educational opportunities. Professionalism, mutual respect, and a sense of humor are traits we value and exhibit.If you are looking for a place to prove yourself in a rewarding work environment with a company that believes a great culture is the key to success, we just might be the place for you. Come grow with us!SUMMARYThe Marketing Officer is responsible for the coordination of all marketing and social media and networking activities of the Bank. The position is also responsible for being the primary contact of public relations and media contacts, advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank.ESSENTIAL DUTIES1. Directly supervises and coordinates all marketing and social media and networking activities outlined in the Bank's annual Marketing Plan and Program and works with Bank's compliance department ensures marketing activities are in compliance with state and federal laws, rules and regulations.2. Develops and implements various concepts, objectives, materials, advertisements, programs, press releases, and other special events to ensure market awareness of the products and services available to new and existing clients.3. Provides guidance and coordinates implementation efforts with respect to the marketing aspect of new or existing products and services.4. Responsible for being the primary contact of public relations and media contacts, advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank.5. Develops, implements, maintains and monitors the results of the Bank's social media and networking sites, concepts, objectives, materials, advertisements, programs, blogs, press releases and other special events as directed.6. Works with Senior Management to promote current and future banking and wealth management offerings.7. Works with branch staff, especially business development officers, to increase visibility in target market areas by representing the company in various civic and community functions for the purpose of enhancing its image and developing new business.8. Develops a broad marketing concept; directs market research projects, and recommends methods for developing existing markets and opening new ones for client services.9. Participates in industry organizations, engages in trainings and attends conferences to develop, and stay abreast of, of best practices, ideas and concepts for the marketing of banking and wealth management.10. Performs duties as the Bank's primary contact for public, community, media, advertising agency and related vendor relations.11. Controls the company's press relations and assists Senior Management in public and press relations matters.12. Develops and coordinates advertising and promotional programs based on need, feasibility and types required to increase profits.13. Participates in the establishment of new services.14. Develops, manages and monitors expenses of Bank's marketing budget.15. Keeps informed of competitive situations and of new, successful ideas and methods in the marketing and public relations field.16. Acts as a liaison with professional advertising agencies; details advertising programs designed to obtain maximum penetration per dollar expended.17. Represents the Bank at various community, business, and educational functions to foster an awareness of the Bank's services.18. Coordinates and participates in various business development activities and Bank sponsored functions; plans and organizes special promotions and events; and works in conjunction with the Human Resources Officer in regards to planning social Bank functions or special events.19. Develops, implements and maintains any marketing related Bank policies, procedures and processes in compliance with policy and procedure requirements.20. Manages the Bank's identity program, including signs, stationery, literature, posters, and all other visual elements of theBank's marketing activities.21. Participates in the creation and development of advertising copy for displays, newspapers, radio, television, and social media and networking; assists in decisions involving layout, scheduling, and vendor choices.22. Monitors daily tasks, operations and quality control; ensures the organization of assigned projects and tasks, coordinating available resources (e.g., staff, materials, etc.) for maximum results.23. Assumes responsibility for special projects, and gathers data and prepares reports for the Board of Directors and other members of Senior Management.24. Assures compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules and regulations, and adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.25. Completes administrative tasks correctly and on time; supports the Bank's goals and values; and benefits the Bank through outside activities.26. Performs the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations and orders issued pursuant to the OSHA Act of 1970, which are applicable to one's own actions and conduct.SECONDARY DUTIESThe position of Marketing Officer performs duties specific to the position and other functions as assigned.MINIMUM REQUIREMENTSThese specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

  • Bachelor's degree or related experience and/or training; or the equivalent combination of education and experience.Work related experience should consist of an in-depth marketing background. Experience with financial industry a plus.
  • Excellent organizational and time management skills with the ability to work independently to execute on plans and strategies.
  • Exceptional verbal, written and interpersonal communication skills with the ability to apply common sense to carry out instructions and instruct others, and speak clearly to clients, vendors and employees.
  • Thorough understanding of management procedures; ability to plan department or Bank activities (setting objectives, developing strategies, budgeting, and developing policies and procedures); initiative to organize various functions necessary to accomplish department or Bank activities;
  • Ability to deal with complex problems involving multiple facets and variables in non-standardized situations.
  • Ability to work with minimal supervision while performing duties.
  • Current driver's license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.BENEFITS WE OFFER
    • Paid Time Off (PTO)
    • Paid Holidays (11 of them!)
    • Medical, Dental, & Vision
    • 401K w/Match
    • Life Insurance
    • Transportation Stipend
    • & Many More

Keywords: Idaho Trust Bank, Boise , Marketing Officer, Advertising , Boise, Idaho

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