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Marketing Manager

Company: iCapture
Location: Boise
Posted on: February 15, 2020

Job Description:

Do you have an entrepreneurial mindset that likes to take risks Are you ready to take your career to the next step from execution to strategy - Further your knowledge and growth by being involved in the marketing strategy with full access to CEO, Executive Management & Entire team. Our work environment is very fast-paced and very rewarding. - iCapture - the product iCapture is the solution of choice for companies investing in trade shows to fill their sales pipeline and drive revenue. The iCapture solution is the fastest way to capture high-quality leads at a trade show and deliver them to our client's CRM & Marketing Automation systems. We provide companies with the strategy and tools to eliminate manual entry, get better leads, and win more deals. - Marketing Manager - The Role The growing iCapture team is looking for an exceptional and growth-minded Marketing Manager to expand on our powerful marketing strategies and create online lead generation programs. This includes, but is not limited to, channels such as the website/SEO, AdWords, G2, email marketing, webinars, social media advertising optimization, and other programs. This position will also play a role in expanding our outbound lead initiatives. - The ideal candidate is a flexible self-starter that thrives in a fast-paced and rewarding environment. We need you to demonstrate initiative, professionalism, attention to detail, and creativity. You must be team-orientated and need to possess strong analytical and critical thinking skills, and have a creative "can do" problem-solving attitude. CRM/marketing automation experience, preferably Hubspot, is required. - Reports to: Director of Marketing - Responsibilities: Apply marketing best practices to determine new opportunities that will improve the iCapture customer experience Provide direction, project management, and execution of the implementation of SEO and digital-focused strategies to increase traffic, engagement, and conversions Assist in the development of marketing campaign strategies and planning, including inbound and outbound initiatives Identify and implement growth strategies (traditional, new, and creative) to increase lead and revenue generation from digital marketing channels and programs Direct and analyze digital marketing programs Create and manage analytics activities for monitoring digital initiatives paired with a proactive feedback loop Utilize data science methods to create strategic foundations for content creation across multiple channels - About You Demonstrable success leading and managing SEO and analytics-focused initiatives Proven success managing, driving traffic to, and increasing visitor conversions from web properties Exceptional knowledge of SEO and SEM tools and best practices, CRO experience a plus - Excellent communication, project management, and organizational aptitude Highly organized and able to prioritize under pressure Positive attitude, with an appetite for personal and professional development Ability to multitask in a fast-paced environment and anticipate that there will be last-minute changes Comfortable and professional in a variety of communication styles You're a self-starter and ready to hit the ground running You do not take constructive criticism personally You understand that collaboration is the key to marketing success You have been in the trenches and know how to get things done - You can work strategically but can also roll up your sleeves and drive new opportunities across the line with detail and rigor You are a "--bringing clarity out of chaos' thinker and can help clear the fog, synthesize dozens of bits of insight and identify learnings and provide actionable recommendations - You have a growth mindset and are mature, curious, resilient, and can take the long view And, most importantly, you are a team player. You understand the importance of working cross-functionally in order to leverage your teammate's strengths and experience while focusing on the overall success of the team -- - - About iCapture - the Company We started iCapture in 2012 to help people automate repetitive tasks. As a local company with a worldwide presence, iCapture is proud to serve thousands of companies on 6 continents. Our clients are exhibitors at trade shows looking for a better way. We provide the software, strategy and support to help them capture the conversation and win more deals. - We are based in Boise, Idaho and you will be working with us in the office. We are flexible about hours as long as you get the results. If you are the right fit we will support your growth and development with our company. -

Keywords: iCapture, Boise , Marketing Manager, Executive , Boise, Idaho

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