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Brand Manager

Company: Happy Day Brands
Location: Boise
Posted on: November 23, 2020

Job Description:

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. Youll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. WHAT DOES A BRAND MANAGER DO? Brand Managers are the people who shape a companys outward image. To do that, youll need to uncover consumer insights and deliver innovative marketing campaigns. Well turn to you to learn what can attract our customers and prospects and how we can improve customer experience. If youre creative, possess a strategic mind and have experience in implementing targeted brand campaigns, wed like to meet you. Ultimately, youll help us improve our companys "do good" reputation and drive growth. RESPONSIBILITIES * Analyze brand positioning and consumer insights * Shape and communicate our vision and mission * Translate brand elements into plans and go-to-market strategies * Manage a team of marketing people working on brand initiatives * Lead creative development to motivate the target audience to take action * Establish performance specifications, cost and price parameters, market applications and sales estimates * Measure and report performance of all marketing campaigns, and assess ROI and KPIs * Monitor market trends, research consumer markets and competitors activities * Oversee new and ongoing marketing and advertising activities * Monitor product distribution and consumer reactions * Devise innovative growth strategies * Align the company around the brands direction, choices and tactics Requirements * Proven working experience as Brand Manager or Associate Brand Manager * Proven ability to develop brand and marketing strategies and communicate recommendations to executives * Experience in identifying target audiences and devising effective campaigns * Excellent understanding of the full marketing mix * Strong analytical skills partnered with a creative mind * Data-driven thinking and an affinity for numbers * Outstanding communication skills * Up-to-date with latest trends and marketing best practices * Degree in marketing or a related field We love creativity + innovation! Show us what makes you stand out! Whats your magic? We want to see your resume, and a letter or document that showcases you. We want to know how you write, how you think through challenges, what your work style looks like, and what you like to do for fun. Show us how you would excel as a member of our team! Benefits * Health Insurance * 401k * Paid time off ABOUT HAPPY DAY BRANDS At Happy Day Brands, doing good is at the heart of everything we do. We believe that the things we share in common unite us so much more than our differences could ever divide us. As an innovative B-Corp, we CREATE GOOD by crafting better-for-you food and beverages that nourish and inspire, bring people together, improve the human condition and help shape a more sustainable and just world. Every Happy Day product sold provides meals to those in need through our BUY ONE. GIVE ONE. campaign in partnership with our Feeding America network of food banks. We believe that access to food is a human right and know one should go hungry. Hunger impacts more 40 million Americans. Hunger can affect people from all walks of life. In 2020, thanks to our partners, Happy Day Brands will donate over 8 million meals across the country.

Keywords: Happy Day Brands, Boise , Brand Manager, Executive , Boise, Idaho

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