VP, Messaging and Orchestration Platforms
Company: Synchrony
Location: Boise
Posted on: January 23, 2023
Job Description:
Job Description:Role Summary/Purpose:The VP, Messaging and
Orchestration Marketing Platforms will serve as the owner and
primary point of contact for the Synchrony Marketings Email, and
SMS, Push and Journey Orchestration Platform[s]. This role will be
the drive the strategy, features and prioritization of the platform
while being a critical leader in the planning and development of
MarTech platforms.The successful candidate will develop and grow a
high-performing e-platform team, maintain procedures and ensure
optimal performance aligned to the continuingly growing needs of
the business.In addition to overseeing the email and SMS platform
responsibility, this role will support the vision, strategy and
planning of Marketing Technology stack working directly with peers
to integrate Messaging, Adtech, CRM, CDP and other platforms
seamlessly into a cohesive and forward-thinking technologies
suite.This position is remote, where you have the option to work
from home. On occasion we may request for you to commute to our
nearest office for in person engagement activities such as team
meetings, training and culture events. To ensure the safety of our
colleagues and communities, we require employees who come together
in-person to be fully vaccinated. Were proud to offer you choice
and flexibility.Essential Responsibilities:
- Be a MarTech subject matter expert and central point of contact
for Email, SMS, Push, and Journey Orchestration platform driving
the strategic and program vision to exceed all customer, regulatory
and compliance standards.
- Direct business requirements and translate into platform
features and user-stories overseeing development and release
prioritization of enhancements and changes
- Serve as main point of integration for multiple departments to
ensure email, SMS, Push, and Orchestration features effectively
represent partner needs and strategies
- Establish and analyze platform KPIs, monitor performance with
an eye towards continuous improvement and make necessary
recommendations, including technical and budgetary
requirements
- Manage and direct all data and integrations between internal
and external platforms including new data integrations, API and
SFTP set-ups and encryption
- Own the external supplier relationship, ensuring effective
communication, roadmap strategies and product development
- Manage all information security requirements including annual
certifications and security plans
- Maintain leading industry knowledge and continually evaluate
the MarTech landscapes products/services/opportunities to ensure
best-in-class capabilities
- Maintain platform[s] operational efficiency and accuracy,
managing reporting and controls that satisfy all compliance,
regulatory and performance requirements
- Manage the overall financial health of the email and SMS
platform[s], including budgeting, forecasting, and PO/Invoice
management
- Perform other duties and/or special projects as
assignedQualifications/Requirements:
- Bachelors Degree with focus in Marketing, Engineering and/or
Computer Sciences/Information Technology. In lieu of a degree, HS
Diploma/GED and 10 years ye experience leading or managing
Marketing Technology platforms
- 8+ years of professional work experience, including:
- 8+ leadership experience in a technology, marketing or
Marketing Technology related fields
- 6+ years experience leading or managing Marketing Technology
platforms
- 5+ years experience directly overseeing enterprise-level email,
PUSH, SMS, and/or Journey Orchestration services platformsDesired
Characteristics:
- Leadership experience within Marketing Technology and email/sms
platforms and tools, managing platform enhancements, features and
infrastructure development
- Proven success record of implementing and managing complex
technology solutions in a matrixed environment.
- Deep knowledge of email marketing, sms push and journey
orchestration industry trends relating to personalization
omni-channel communication strategies
- Demonstrated understanding and command of MarTech principles
and integrating Marketing Technology stacks across multiple
platforms existing both internally and externally
- Experience in Agile methodologies and processes, including
Feature development, user story writing and prioritization
methodologies.
- Experience in developing and leading nascent enterprise
initiatives.
- Broad experience working with internal cross-functional
partners (i.e., IT, Marketing, Operations) to ensure alignment of
priorities and requirements.
- Ability to lead and perform under aggressive timelines.
- Proven experience synthesizing insights from structured
analyses to build and inform business decisions and communicating
with stakeholders in an effective manner.
- Strong skills in leadership, communications, technology and
relationship building are crucial.
- Experience working directly with technology suppliers to
oversee improvements, troubleshoot and governance.Eligibility
Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
- You must be able to satisfy the requirements of Section 19 of
the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service
with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the
associate will have a minimum 6 months time in position before they
can post for future non-exempt roles. Employees, level 8 or
greater, must have at least 24 months time in position before they
can post. All internal employees must consistently meet performance
expectations and have approval from your manager to post (or the
approval of your manager and HR if you dont meet the time in
position or performance expectations).Our CommitmentWhen you join
us, youll be part of a diverse, inclusive culture where your
skills, experience, and voice are not only heardbut valued. We
celebrate the differences in all of us and believe that our
individual, unique perspectives is what makes Synchrony truly a
great place to work. Together, were building a future where we can
all belong, connect and turn ideals into action. Through the power
of our 8 Diversity Networks+
(https://www.synchronycareers.com/our-culture/#diversity) , with
more than 60% of our workforce engaged, youll find community to
connect with and opportunity to go beyond your passions.This starts
when you choose to apply for a role at Synchrony. We ensure all
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran
status.Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable
accommodation to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job or to perform your job. Examples of reasonable accommodation
include making a change to the application process or work
procedures, providing documents in an alternate format, using a
sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career
Support Line so that we can discuss your specific situation. We can
be reached at 1-866-301-5627. Representatives are available from
8am 5pm Monday to Friday, Central Standard Time.The salary range
for this position is 85,000.00 - 170,000.00 USD AnnualSalaries are
adjusted according to market in CA and Metro NY and some positions
are bonus eligible.Grade/Level: 12Job Family Group:Marketing
Keywords: Synchrony, Boise , VP, Messaging and Orchestration Platforms, Executive , Boise, Idaho
Didn't find what you're looking for? Search again!
Loading more jobs...