SEO/SEM Growth Manager

Company: Invedus Ltd.
Location: Garden City
Posted on: May 26, 2023

Job Description:

--- Proven SEO experience
--- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
--- Solid understanding of performance marketing, conversion, and online customer acquisition
--- In-depth experience with website analytics tools (e.g, Google Analytics)
--- Experience with bid management tools
--- Experience with A/B and multivariate experiments
--- Working knowledge of HTML, CSS, and JavaScript development and constraints
--- Knowledge of ranking factors and search engine algorithms
--- Up-to-date with the latest trends and best practices in SEO and SEM
--- Being comfortable justifying strategy with data. Strong command of excel is a must.
--- A serious love for data and openness to testing for continuous improvement.
--- Being strategic. You are comfortable creating and updating a growth plan, explaining why you created that plan, measuring the results with analytics. Being organized and needing minimal supervision is important in a small team.
--- You are comfortable being a product marketer and a brand marketer.
--- Your writing and language must be top notch.
--- A passion for being customer-centric and open to learning.
--- 8+ years of experience in performance marketing, SEO, or retention-focused marketing roles at a top consumer-facing global company.
--- 5+ years of experience with planning and implementing a successful SEO strategy
--- 5+ years of experience as Search Engine Marketing Specialist or similar role
--- 8+ years of experience web analytics, marketing, or business development
--- Experience with A/B testing and other testing metrics
--- Deep affinity to protecting brand and visual identity in running experiments.
--- Sense of ownership and pride in your performance and its impact on company's success
--- A proven track record of managing paid acquisition campaigns at successful app products.
--- Highly organized and extremely analytical (Excel whizzes preferred), can manage a calendar.
--- Familiarity with CRM such as WordPress.
--- Familiarity with project management tools like Asana.
--- Critical thinker and problem-solving skills
--- Team player
--- Excellent time-management skills
--- Great interpersonal and communication skills
--- Degree in relevant quantitative fields.
--- Ability to work during Hong Kong-friendly hours.

Keywords: Invedus Ltd., Boise , SEO/SEM Growth Manager, Executive , Garden City, Idaho